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First Watch

First Watch

 
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First Watch

First Watch

5206 West Village Parkway, Rogers, AR 72758
 

Fresh breakfast, brunch & lunch made to order We start bright and early each morning preparing exceptional ingredients to deliver an experience that feels good and tastes even better.

Ordering Hours
Sunday7 AM - 2:30 PM
Monday7 AM - 2:30 PM
Tuesday7 AM - 2:30 PM
Wednesday7 AM - 2:30 PM
Thursday7 AM - 2:30 PM
Friday7 AM - 2:30 PM
Saturday7 AM - 2:30 PM

Would you like utensils?  

Would you like utensils? - Menu

Add Utensils
These items won't be added unless you ask, however, if requesting, please ONLY ADD ONCE to cart. We will add one set per entrée in your order.
$0.00

Fresh Juice Bar  

Fresh Juice Bar - Menu

Cranberry Crush
Cranberry, Fuji apple, lemon, cane sugar and cinnamon.
$4.69
Purple Haze
Lemon, cane sugar, butterfly pea flower tea and a hint of lavender.
$4.69
Morning Meditation
Orange, lemon, turmeric, organic ginger, agave nectar and beet.
$4.69
Kale Tonic
Kale, Fuji apple, cucumber and lemon.
$4.69

Classic Favorites  

Classic Favorites - Menu

The Traditional
Two cage-free eggs any style with your choice of bacon, smoked ham, chicken sausage patties, turkey or pork sausage links. Served with our whole grain artisan toast, all-natural house preserves and fresh, seasoned potatoes. Please visit our sides category to add additional eggs or meat. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
$13.79
The Trifecta
Two fresh cage-free eggs any style with either a light and airy Belgian waffle or a multigrain pancake. Plus your choice of meat.
$11.59

The Healthier Side  

The Healthier Side - Menu

Avocado Toast
Our thick-cut whole grain artisan toast, fresh smashed avocado, EVOO, lemon and Maldon sea salt with two cage-free basted eggs.
$11.59
Healthy Turkey
Egg white omelet with turkey, house-roasted onions, tomatoes, spinach and Feta cheese. Served with our whole grain artisan toast and all-natural house preserves.
$11.59
AM Superfoods Bowl
Coconut milk chia seed pudding, fresh bananas and berries, mixed berry compote, housemade granola with almonds and our whole grain artisan toast with almond butter and Maldon sea salt.
$11.59
Sunrise Granola Bowl
Non-fat vanilla Greek yogurt layered with fresh, seasonal fruit and our housemade granola with almonds. Served with a freshly baked muffin of the day.
$9.79
Tri-Athlete
Egg white omelet with house-roasted Crimini mushrooms, onions, tomatoes and green chilies. Served with housemade pico de gallo, our whole grain artisan toast, all-natural house preserves and fresh fruit.
$11.69
Power Wrap
Egg whites, turkey, spinach, house-roasted Crimini mushrooms and Mozzarella in a sun-dried tomato-basil tortilla. Served with fresh fruit and a side of housemade pico de gallo.
$10.29

From the Griddle  

From the Griddle - Menu

Multigrain Pancake
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Almond Crunch, Carrot Cake & Pecan.
$6.29
Two Multigrain Pancakes
We've gotta warn you: these beauties are beyond big - they're humongous! Choose your stackage accordingly from: Plain, Blueberry, Chocolate Chip, Banana Granola Almond Crunch, Carrot Cake & Pecan.
$8.29
Lemon Ricotta Pancakes
We add fresh, whipped ricotta cheese to our multigrain batter. Served as a “mid-stack” of two pancakes topped with seasonal berries, creamy lemon curd and powdered cinnamon sugar.
$10.99
Belgian Waffle
Our light and airy waffle with a side of warm mixed berry compote and powdered cinnamon sugar.
$9.79
French Toast
Custard-dipped, thick-cut brioche bread with whipped butter, powdered cinnamon sugar and warm mixed berry compote.
$10.29
Floridian French Toast
Thick-cut brioche bread with wheat germ and powdered cinnamon sugar, covered with fresh banana, kiwi and seasonal berries.
$12.29

Egg-Sclusives  

Egg-Sclusives - Menu

Chickichanga
Whipped eggs with spicy, all-natural chicken breast, chorizo, green chilies, Cheddar and Monterey Jack, onions and avocado rolled in a flour tortilla. Topped with Vera Cruz sauce and all-natural sour cream. Served with fresh fruit and fresh, seasoned potatoes. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
$12.29
Elevated Egg Sandwich
Bacon, an over-easy cage-free egg, Gruyere cheese, fresh smashed avocado, mayo and lemon-dressed arugula on a brioche bun with a side of fresh, seasoned potatoes. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
$11.79
Farm Stand Breakfast Tacos
Three wheat-corn tortillas with cage-free scrambled eggs, Cajun chicken, chorizo, Cheddar and Monterey Jack. Topped with fresh avocado and housemade pico de gallo. Served with seasoned black beans.
$11.99
Farmhouse Hash
Two cage-free eggs any style atop fresh seasoned potatoes, bacon, avocado, house roasted onions and tomatoes, cheddar, and Monterey Jack. Served with our whole grain artisan toast. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
$12.99
Parma Skillet Hash
Two cage-free eggs any style atop seasoned potatoes, Italian sausage, house-roasted Crimini mushrooms, onions and tomatoes with melted Parmesan, Mozzarella and fresh herbs. Served with our whole grain artisan toast. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
$12.99
Market Hash
Two cage-free eggs any style a top fresh seasoned potatoes, house roasted crimini mushrooms, zucchini, shallots, red peppers, baby spinach, melted mozzarella, and herbed goat cheese. Served with our whole grain artisan toast. *Please note: Our potatoes are cooked with onions. We are unable to accommodate onion removal requests for dishes containing potatoes.
$12.99

Omelets & Frittatas  

Omelets & Frittatas - Menu

Bacado Omelet
Bacon, avocado, and Monterey Jack. Topped with sour cream and a side of housemade pico de gallo. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
$12.29
Ham & Gruyere
Smoked ham, Gruyere cheese and fresh herbs.
$11.69
Chile Chorizo
Avocado, green chilies, house-roasted onions, Cheddar and Monterey Jack. Topped with all-natural sour cream and a side of housemade pico de gallo. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
$11.69
Morning Market Veg
House-roasted zucchini, Crimini mushrooms, shallots, kale and tomatoes with Goat cheese and fresh herbs.
$11.69
Inspired Italian
Sausage, house- roasted tomatoes and red peppers with fresh herbs, Mozzarella and Parmesan.
$11.69
The Works Omelet
Ham, bacon, sausage, house-roasted crimini mushrooms, onions, and tomatoes with cheddar and Monterey Jack. Topped with all natural sour cream. Served with whole grain artisan toast with all-natural house preserves and lemon dressed organic mixed greens.
$12.29
Frittata Rustica
A classic Italian-style omelet with kale, house-roasted Crimini mushrooms, onions and tomatoes topped with Mozzarella and Parmesan. Served with ciabatta toast and lemon-dressed organic mixed greens.
$11.69
Smoked Salmon & Roasted Vegetable Frittata
A classic frittata with Wild Alaska Smoked Sockeye Salmon*, house-roasted shallots and tomatoes topped with Parmesan, a chive cream drizzle and fresh herbs. Served with ciabatta toast and lemon-dressed organic mixed greens.
$12.59

Power Bowls  

Power Bowls - Menu

Power Breakfast Quinoa Bowl
Protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EV00. Topped with two basted cage-free eggs.
$11.29
Pesto Chicken Quinoa Bowl
Protein-packed quinoa mixed with kale, shredded carrots and house-roasted tomatoes topped with grilled all-natural lemon chicken breast, basil pesto sauce, feta cheese and fresh herbs.
$11.29

Salads  

Salads - Menu

Superfood Kale Salad
Vitamin-rich kale and organic mixed greens with housemade maple-roasted carrots, warm all-natural chicken breast, dried cranberries, slivered almonds and shredded Parmesan served with artisan ciabatta toast and our refreshing maple-lemon vinaigrette on the side.
$13.44
Chicken Avocado Chop Salad
Chopped romaine and arugula, all-natural chicken breast, avocado, tomatoes, corn, black beans, Feta cheese and crispy tortilla strips with citrus chipotle dressing on the side. Served with artisan ciabatta toast.
$11.29
Cobb Salad
Organic mixed greens, bacon, turkey breast, egg, tomatoes, avocado and Bleu cheese crumbles with buttermilk ranch dressing on the side. Served with artisan ciabatta toast.
$11.29
Sweet Honey Pecan Salad
Organic mixed greens, romaine, all-natural chicken breast, bacon, toasted pecans, avocado, tomatoes and carrots with Cheddar and Monterey Jack. Served with artisan ciabatta toast and warm honey Dijon dressing on the side.
$11.29

Sandwiches  

Sandwiches - Menu

Monterey Club Sandwich
Turkey, bacon, avocado, organic mixed greens, tomato, Monterey Jack, and mayo on sourdough. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$11.29
BLTE
The classic BLT plus two over-hard cage-free eggs, Monterey Jack and mayo on our artisan whole grain. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$10.49
Baja Turkey Burger
A lean white-meat turkey patty with avocado, organic mixed greens, housemade pico de gallo, mayo and Horseradish Havarti cheese on a brioche bun. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$10.49
Market Veggie Sandwich
House-roasted Crimini mushrooms, zucchini and spinach with basil pesto, mayo and Mozzarella on our grilled artisan whole grain. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$10.49
Roast Beef & Havarti Sandwich
Roast beef, Horseradish Havarti cheese, house-roasted onions and tomato with lemon dressed arugula on grilled Parmesan-crusted sourdough, Horseradish sauce on the side. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$12.89
Ham & Gruyere Melt
Smoked ham, tomato, and melted gruyere cheese with dijonnaise on grilled artisan brioche. Served with lemon dressed organic mixed greens or a bowl of tomato basil soup.
$11.29
Veggie Burger
A seasoned all-natural patty of brown rice, Peppadew peppers, onions, carrots and mushrooms. Served on a brioche bun with fresh smashed avocado, organic mixed greens, tomato, red onion and a side of Dijonnaise. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$10.49
Chicken Salad Melt
All-natural white-meat chicken salad made with apples, raisins and celery served open-faced on our grilled artisan whole grain. Topped with tomato and melted Monterey Jack. Served with lemon-dressed organic mixed greens or a bowl of tomato basil soup.
$10.49

Sides  

Sides - Menu

Million Dollar Bacon
Four slices of our signature hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.
$5.49
Fresh Seasoned Potatoes
Fresh, seasoned potatoes seared on the griddle with a hint of onion
$3.59
Bob's Red Mill Grits
Buttered.
$2.99
Bob's Red Mill Cheese Grits
Cheesy and delicious.
$2.99
Fresh Seasonal Fruit
Cut in-house every day, a mix of the freshest fruits of the season
$4.29
Hardwood Smoked Bacon
Thick cut, naturally smoked bacon with a traditional cure
$5.29
Pork Sausage
Premium breakfast sausage made with the highest quality pork and a unique blend of all-natural spices
$4.29
Turkey Sausage
Four links - no antibiotics ever
$4.29
Chicken Apple Sausage
All-natural and certified gluten free, chicken sausage, full of fresh market flavors including apples, tarragon, garlic and onion with a touch of coriander
$4.29
Smoked Ham
Fresh-cut, naturally slow smoked with no fillers or artificial flavors
$4.29
Gluten Free Toast
Gluten Free Toast
$1.99
Bowl of Tomato Basil Soup
$4.49
Grab N Go GF Marshmallow Treat
Gooey marshmallow cream, crispy rice puffs and mini marshmallows, with a hint of caramel and sea salt. Certified gluten free & individually wrapped.
$2.99
Grab N Go GF Brownie
Honduran chocolate, cage-free eggs, gluten-free flour, sustainable chocolates and ingredients free of GMOs and artificial additives. Certified gluten free & individually wrapped.
$2.99
Grab N Go Salted Caramel Cookie
All natural toffee and milky white chocolate chunks, alongside crisp pretzels bites and sea salt. Topped with pretzel salt and golden demerara sugar. Free of GMO’s, additives and artificial colors. Individually wrapped.
$2.99
Lemon-Dressed Organic Mixed Greens
$2.89
English Muffin
$1.99
Side of Sliced Avocado
$2.29
Side of 2 Eggs
XL, cage-free shell eggs harvested from the happiest hens around
$4.29
Side of Fresh Smashed Avocado
Avocado, lemon, seasoning, smiles
$2.29
Side Muffin
$2.89

Beverages  

Beverages - Menu

Project Sunrise Coffee
Bring our award winning Project Sunrise coffee to your home or office. Project Sunrise supports the female farmers in Huila, Colombia.
$3.49
Project Sunrise Coffee (Decaf)
Bring our award winning Project Sunrise coffee to your home or office. Project Sunrise supports the female farmers in Huila, Columbia.
$3.49
Cold Brew Coffee
Made with 100% Organic Aztec coffee beans.
$3.99
Iced Coffee
Creamy, sweet, cold and refreshing.
$2.99
Fresh Brewed Iced Tea
Unsweetened.
$3.49
Hot Chocolate
$3.59
Milk
$3.59
Fountain Beverage
$3.69
100% Cold Squeezed Orange Juice
$3.79
Grapefruit Juice
$3.79
Apple Juice
$3.79
Chocolate Milk
$3.29
Fruit Tea
$3.49

Soups  

Soups - Menu

Tomato Basil Soup
$0.00
Bowl of Soup
$4.69

Retail Items  

Retail Items - Menu

Project Sunrise Retail Coffee
12 oz bag of our Project Sunrise ground coffee. Buy a bag to support our female growers in Huila, Colombia!
$8.29
House-made Granola
12 oz bag of our house-made granola. Check out our cookbook for great recipes that include our fresh granola!
$5.29
Loaf of Seed’licious Bread
One loaf of our signature thick-cut whole grain artisan bread. It’s great for homemade Avocado Toast!
$7.29
First Watch Cookbook
A collection of more than 70 of our favorite recipes. Make your go-to First Watch brunch at home, or gift this to your favorite First Watch fan!
$25.99

Kids 10 and under  

Kids 10 and under - Menu

Kids Granola Bowl
Non-fat vanilla Greek yogurt topped with our housemade granola with almonds, bananas, strawberries, blueberries and sprinkled with powdered cinnamon sugar. Served with sourdough toast.
$7.29
Kids Bacon and Egg
One cage-free egg cooked any way you like, served with bacon, sourdough toast and fresh fruit.
$7.29
Kids Chocolate Chip Pancake
One of our humongous multigrain pancakes loaded with chocolate chips and topped with creamy butter. Served with your choice of bacon or sausage.
$7.29
Kids French Toast
Made with our house-made batter. Served with fresh fruit and your choice of bacon or sausage.
$7.29
Kids Waffle
A half portion of our fluffy Belgian waffle, served with fresh fruit and your choice of bacon or sausage.
$7.29
Kids Grilled Cheese
Ooey-gooey cheese melted between two pieces of grilled sourdough bread. Served with fresh fruit.
$7.29

We offer delivery for this restaurant.

Ordering Hours

Sunday7:00 AM - 2:30 PM
Monday7:00 AM - 2:30 PM
Tuesday7:00 AM - 2:30 PM
Wednesday7:00 AM - 2:30 PM
Thursday7:00 AM - 2:30 PM
Friday7:00 AM - 2:30 PM
Saturday7:00 AM - 2:30 PM

Fresh breakfast, brunch & lunch made to order We start bright and early each morning preparing exceptional ingredients to deliver an experience that feels good and tastes even better.